Social Media

Clinical Trials and the Human Touch

Clinical Trials and the Human Touch

Craig Lipset, who heads clinical innovation at Pfizer, is conducting an innovative post approval clinical trial. His idea is to see how cost and process are impacted by recruiting and monitoring patients only via personal technology, social media, and the internet. In an interview  posted 3/12/2012 with Ed Silverman, on Pharmalot blog, Craig gave an update on the trial’s progress. Pfizer has...

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Hey Doc, What Does the Internet Say About You?

Hey Doc,  What Does the Internet Say About You?

The Pew research group along with the California Health Care foundation published a survey recently on the topic of how consumers use the internet to research health information. A summary of the results are below: 66% of internet users look online for information about a specific disease or medical problem (perennially in the top spot). 56% of internet users look online for information about a...

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Social Media for Internal Communications

Social Media for Internal Communications

One of the great things about living in the Chicago area is that I am able to attend events that I might not normally attend if they were in other cities.  Such was last week’s Modern Healthcare/Studer Group’s “Best Places to Work conference.  One of the sessions was a topic near and dear to my heart, social media, but this time the spin was a bit different. Instead of focusing on...

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